Digital Marketing and Entrepreneurship

Become a Digital

Marketing Expert

Digital Marketing & Entrepreneurship

Become a Digital

Marketing Expert

Start date

12 March 2021

Duration

16 Weeks

Price

PKR 60,000
PKR 30,000

Start date

12 March 2021

Duration

16 Weeks

Price

PKR 60,000
PKR 30,000

Enrol Now to Grow your digital marketing career

The next batch starts in:

Enrol Now to Grow your digital marketing career

The next batch starts in:

With the Digital Marketing and Entrepreneurship course at ICE, you can also build your career as a Digital Marketing Expert. The course is designed to inspire future digital entrepreneurs like you to start your own digital venture or build upon your professional career through enhanced understanding of digital marketing concepts.

This course will explore the different digital marketing platforms and methodologies, including SEO, Social Media, SEM, ASO, Email Marketing, e-commerce, Web/Blog Development and content marketing that form the basis of current digital entrepreneurship.

Who is this course for?

Who-1

Anyone who want to run their digital business

Who-2

Students/fresh graduates who want to enhance their digital marketing skills.

Who-3

Entrepreneurs who want to obtain an online business.

Why should you choose Digital Marketing and Entrepreneurship?

Enrol now to take your first step towards digital success and start earning

Enrol now to take your first step towards digital success and start earning

Course Curriculum

Here is what's included in this 4 months long Digital Marketing Programme

This module consists of:

  • The fundamentals of digital entrepreneurship 
  • Understanding  the Minimum Viable Product – iterative business as a service and on demand e commerce models (4)
  • Using different platforms as mediums to market a product or communicate with the customer (Facebook, Instagram and more) 
  • Key skills and knowledge required to work as a digital freelancer and within a digital start-up enterprise

This module consists of:

 

  • Introduction to Digital Marketing
  • Types of marketing
  • Traditional and digital marketing
  • B2B and B2C marketing
  • How to get business through digital marketing
  • Benefits of digital marketing

This module consists of:

  • Choosing the right domain name for your website
  • Choosing a hosting platform for website
  • WordPress Installation
  • Choosing the right WordPress theme
  • Plugins you need for your WordPress blog/Website
  • Blog creation and ideas
  • Shopify

This module consists of:

 

  • What is Content Marketing
  • Objective of content Marketing
  • How to write SEO friendly Content
  • How to become content writer
  • Tools for content writing

This module consists of: 

 

  • What is PPC?
  • Benefits of Google Adwords
  • Google Adwords for marketing 
  • What is Search engine marketing?

This module consists of:

 

  • What are the two categories of Social Media Optimization?
  • Advantages of SMO
  • How to measure social media success?
  • SMO for your business/ start-up

This module consists of:

 

  • Data analysis as per business
  • Keywords to find unique data
  • Choosing best tools for email marketing
  • Write Catchy subject lines to get Email Opened
  • Email Marketing Analytics

This module consists of: 

 

  • Overview of Google Adwords
  • Creation of campaign and groups
  • Types of Digital campaigns
  • Different digital platforms for campaigns

This module consists of:

 

  • Identifying the ideal customers 
  • Who are your primary competitors 
  • What is the main focus of your campaign?
  • Set goals for the campaign
  • Types of campaign

This module consists of:

  • What is affiliate Marketing?
  • Making Money from affiliate marketing revolution
  • Overview of affiliate Marketing networks
  • Websites with best affiliate Programs
  • Creating and Executing an Ecommerce Marketing Plan.
  • Marketing Channels, Tactics & Tools to Consider
  • Dropshipping 

This module consists of:

  • What is App Store Optimization?
  • How does the app store algorithm work?
  • How does the app rank for keywords?

This module consists of:

 

  • What is online Reputation?
  • Why online Reputation is Important?
  • How to manage your online reputation?
  • How to respond to first page Negative Review?
  • How to take control on your online reputation?

This module consists of:

  • Adsense Program overview & Features
  • How to get approved for adsense?
  • Few tricks to get approval by Google
  • How to put ads on your blog?

This module consists of:

  • Setting yearly, quarterly and monthly goals
  • Planning an effective digital marketing strategy 
  • Identifying your customers

This module consists of: 

 

  • Definition of an online sales lead
  • Landing pages and lead conversion
  • Converting leads into sales through Internet marketing
  • Optimising Landing Pages
  • A/B Testing
  • Sales Funnels
  • CRM introduction

This module consists of:

 

  • What is freelancing?
  • Popular freelancing websites
  • How to take project from freelancing website?
  • How to Choose freelancer(For your project)?
  • How to get money worldwide?

Benefits of becoming a part of Digital Marketing and Entrepreneurship course

Earn money online with Freelancing

Learn the tips and tricks of earning money online by working as a Digital Freelancer on various platforms such as Fiverr, UpWork, Guru, Freelancer etc.

Start your Web Development career

Start offering web development services beginning right from setting up a domain and hosting to online website and blog creation on various web platforms.

Start earning with Affiliate Marketing

Get commission per transaction by becoming an affiliate marketer and earn passive income easily by setting up affiliate platforms.

Earn Advertising revenue with AdSense

Learn to create innovative ways to generate more traffic to the website s and earn more advertising revenue through AdSense.

Start a Successful eCommerce Business

Establish an ecommerce website and become the owner of your own online business by selling products and services to customers online.

Establish your Dropshipping business

Sell the products innovatively without the added expenses of warehousing and storage by learning to become the connecting communication channel between the supplier and the final customer.

Enrol now to take your first step towards digital success and start earning

Enrol now to take your first step towards digital success and start earning

Meet Our Trainers

Our experienced digital marketing expert are here to help you understand the concepts of digital marketing and to apply them practically for your successful career 

Ian Fraser

Ian Fraser is a seasoned marketing expert with more than 30 years of experience in marketing and communications. Along with being a Chartered Marketer awarded by Chartered Institute of Marketing and being the Principal and Director of iQualify UK, Mr. Fraser is also an expert in digital brand management and digital entrepreneurship.

Ana Oliveira

She is a digital marketing specialist currently consulting clients across different industries in the UK. Having started her international career at 21, she had the opportunity to work for well-known brands such as adidas, Reebok, viagogo and Visit Britain. She is a student for life and is constantly looking for new ideas and knowledge in trainings, seminars and online.

Ian Fraser

Ian Fraser is a seasoned marketing expert with more than 30 years of experience in marketing and communications. Along with being a Chartered Marketer awarded by Chartered Institute of Marketing and being the Principal and Director of iQualify UK, Mr. Fraser is also an expert in digital brand management and digital entrepreneurship.

Ana Oliveira

She is a digital marketing specialist currently consulting clients across different industries in the UK. Having started her international career at 21, she had the opportunity to work for well-known brands such as adidas, Reebok, viagogo and Visit Britain. She is a student for life and is constantly looking for new ideas and knowledge in trainings, seminars and online.

S.M Raza Hussain

S.M. Raza Hussain is an experienced marketing personnel with a diverse experience in digital marketing and communications with various national and international brands. While advertising and communications being his areas of expertise, Mr. Hussain is passionate about creating powerful and targeted digital content for effective promotion among the target audience. 

S.M Raza Hussain

S.M. Raza Hussain is an experienced marketing personnel with a diverse experience in digital marketing and communications with various national and international brands. While advertising and communications being his areas of expertise, Mr. Hussain is passionate about creating powerful and targeted digital content for effective promotion among the target audience. 

Certificate

Upon completion of the Digital Marketing and Entrepreneurship course, you will also receive the certificate awarded by International Centre of Excellence (ICE)

All certificate images are for illustrative purposes only and may be subject to change at the discretion of ICE.

Access to premium marketing tools

Along with the Digital Marketing and Entrepreneurship Certification, you will also get access to premium marketing tools worth PKR 100000 without any extra charges. 

Along with the Digital Marketing and Entrepreneurship Certification, you will also get access to premium marketing tools worth PKR 100000 without any extra charges. 

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